Like it or not, Facebook appears to be here to stay and can be a powerful marketing tool for business. I am getting more and more clients coming to me asking how to set up their Facebook page properly for their business and how to use it effectively. Part of making your page work is by getting a following and communicating with them effectively.

I found an article by Mari Smith called 21 Creative Ways to Increase Your Facebook Fanbase which has some very valid points... here is an excerpt.

Clients often ask what our approach to SEO is, below outlines our policy. What is SEO? Essentially SEO is the art/science of improving the position of your website on the search engines (Google, Yahoo and Bing being the three main ones) for your chosen key phrase or phrases. There is no real mystery to getting to the top of the search engines, if you have well structured, popular and unique content, search engines will find and promote you. Key phrase